Word Of Mouth
Word of mouth is the passing of information from one person to another person through written or oral communication. The information that is passed can be positive, negative or neutral based on the experience the person experienced. Though often times word of mouth is thought to be the passing of information from friends or acquaintances, it can also include information either told directly or over-heard from another person where there is no relationship. Because people tend to share the unexpected or non-mundane, when people are sharing information that is meant to be passed on, it is called word of mouth.