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Lifestyle Marketing

Lifestyle Marketing focuses on separating audiences into divisions based on interests, attitudes, values, beliefs and/or world views.

Lifestyle Marketing communicates how interacting with your brand will enhance a consumer's life due to similar values, interests, attitudes, beliefs and/or world views.

This type of marketing is important because the way a large portion of consumers build personal identity is through the consumption of product and/or services that send public signals to other people.

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