Event Marketing is focused on using an event (activity, occasion, display, exhibit, festival, fair, concert, lecture, party, etc) as a chance to communicate and interact with a specific target audience.
Event marketing can cover online events and offline events. The audiences which can be targeted include consumers, businesses, as well as events that contain both types.
Event sizes can vary from a few people to hundreds of thousands of people. Some of the most recognizable events that contain event marketing include The Olympics, The Soccer World Cup, The Cricket World Cup and others.