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Knowledge Base


These articles cover a broad scope of knowledge we find useful in the fields of experiential marketing, product sampling, field marketing, event marketing, and advertising in general.


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Brand activation is the process of stimulating "interest", "trial", and "loyalty" for your brand. the goal is to make .....


Compelling experiences are experiences that evoke interest, attention, and/or admiration in a powerfully positive and .....


Event marketing is focused on using an event (activity, occasion, display, exhibit, festival, fair, concert, lecture, .....


Experience marketing is a type of marketing where by consumers "experience" a thing or event related to a product that.....


The american heritage dictionary cites.....


Grass roots marketing is the study and application of marketing to the grass roots.   rather than.....


Lifestyle marketing focuses on separating audiences into divisions based on interests, attitudes, values, beliefs and/.....


Product sampling is the process where by consumers are given a free sample to familiarize the consumers with a new pro.....


Purchase intent is a measure of the probability that a consumer will purchase a service or product.  .....


The sampling process of a brand depends on how close the point of sale the product sampling occurs.  we can thus .....


Social product sampling belongs in a subset of product sampling.  though product sampling tends to be social - pe.....


Tastemarkers are individuals or small groups who are viewed as "making tastes" in addition to influencing groups of pe.....


Tastemaker marketing is focused on using a "tastemarker" as the spokesperson of your marketing. in having this individ.....


Word of mouth is the passing of information from one person to another person through written or oral communication. t.....


Youth marketing focuses on communicating, interacting and influencing young people, typically defined to be within the.....